How well are you listening to the things around you? Do you listen to YOUR groups, peers and children?
They are your future brand users, and they will not delay in telling the next person; how good, bad or indifferent they are about how your provided the next new widget or dohicky.
Think about Facebook, Twitter, Pintrest (who is taking over and bumping Facebook) its not your Mom or dad its the kids, and its time to listen and take note.
But how do you do that? A sweet little thing called NETNOGRAPHY! This tasty short read will get you motivated to open your ears and get in a circle and share.